White Deev’s founder, Saeedeh Rahmati (she/her), has over ten years of experience working with and learning from master goldsmiths in her hometown of Tehran, where she established her first studio and ran a successful custom jewellery business for over five years, before making Toronto her home. Saeedeh’s work is inspired by life, and the human body is her canvas for the expression of her life embracing ideas, with jewellery as her medium. Saeedeh has consistently demonstrated her ability to comprehend and relate to the needs and concerns of her clients while maintaining the integrity of her artistic vision towards creating unique and meaningful wearable pieces of art. She founded White Deev in 2022.