Our Approach
All of our gemstones and diamonds, used in our formal jewellery, come from the top gem dealers in Toronto. We have long established relationships with our dealers and all of them must conform to the Kimberly Process and conduct their business in an ethical and conscious manner. We are extremely proud of our relationships and of what we have to offer.

Bigger is not necessarily better
There are numerous sales strategies out there, geared to make you think that bigger is always better when it comes to buying diamonds and gemstones. We do not share the same philosophy. Our clients tend to prioritize with quality and originality over size. We encourage you to discover what beauty means to you and are happy to work with any budget or idea.
The 4 C’s – Cut
A stones “cut” refers to the diamond’s reflective qualities, not the shape. The quality of the “cut” does affect the overall look of the stone.

A good cut gives a diamond its brilliance, which is the brightness that seems to come from the inside of the stone. The angles and finish of any diamond are what determine its ability to handle light, which leads to brilliance.

When a diamond is well-cut, light enters through the top of the stone and travels to the pointy end where it reflects from one side to the other before reflecting back out of the diamond through the top and to the observer’s eye. This light is the brilliance we mentioned, and it’s this flashing, fiery effect that makes diamonds so mesmerizing.

Clarity refers to the presence of identifying characteristics within the stone, called inclusions, that occur during the formation process. Most diamonds have flaws or inclusions. It is extremely rare to find a stone with no internal flaws.

Inclusions are flaws such as air bubbles, cracks, and non-diamond minerals found in the diamond. Diamonds with no or few inclusions are more highly valued than those with less clarity because they are more rare.
Diamonds are graded for clarity under 10x loupe magnification. Grades range from Flawless to Slightly Included. Diamonds that are clear create more brilliance, and are therefore more highly prized and priced.

F – Flawless: No internal or external flaws. Extremely rare.

IF – Internally Flawless: no internal flaws, but some surface flaws. Very rare.

VVS1-VVS2 – Very Very Slightly Included (two grades). Minute inclusions.
very difficult to detect under 10x magnification by a trained gemologist.

VS1-VS2 – Very Slightly Included (two grades). Minute inclusions seen only with difficulty under 10x magnification.

SI1-SI2 – Slightly Included (two grades). Minute inclusions more easily detected under 10x magnification.

Remember that no 2 diamonds are ever the same. It is not like buying a TV where the working parts are identical and your decision is about the choice of brand and the cost difference. This is a different kind of purchase and we are here to help you learn about how to make the best choice for yourself.

A diamond’s colour refers to the presence or absence of color in white diamonds. Color is a result of the composition of the diamond, and it does not change over time. Colorless diamonds are considered the most desirable since they allow the most refraction of light (sparkle), they are also the most rare. Off white diamonds absorb light, inhibiting brilliance. However, many of our customers appreciate the unique beauty of off white diamonds and we do not want to suggest that any colour is “better” than another. The whiter a diamond’s colour is, the greater its value.

To grade ‘whiteness’ or colorlessness, most jewelers refer to a professional color scale that begins with the highest rating of D for colorless, and travels down the alphabet to grade stones with traces of very faint or light yellowish or brownish color. The color scale continues all the way to Z.

Note: Diamonds graded G through I show virtually no color that is visible to the untrained eye.

Carat Weight
A carat is the unit of weight by which a diamond is measured. Because large diamonds are found less commonly than small diamonds, the price of a diamond rises exponentially to its size. One carat is equal to 200 milligrams, or 0.2 grams. Be sure not to confuse “carat weight” with “karat,” the method of determining the purity of gold.
These details are meant to give you a brief overview of the factors that go into to pricing diamonds specifically. Coloured gemstones are graded individually based on each of their unique characteristics and we are happy to give you more details about that based on your needs. When you visit our gallery we have a variety of charts and visual tools to help you understand more about diamonds and their grading qualities. When you sit down to meet with one of our in-house designers they can got into much more detail with you as well.
Viewing Stones
We have a wide variety of finished jewellery containing precious gemstones in our showcases for you to check out in person. Once you have a clear idea about what you are looking for, our designers can provide a gem show for you based on your specific requests. We are able to borrow gems from our dealers and bring in a wide variety of options for you to choose from. We will bring in gems that are at your budget, above and below, so you can what the differences are. Providing gems for you to look at is considered part of our customer service approach and there is no obligation.
Providing your own Stone
Have you inherited some jewellery or have an existing stone that you would like to incorporate into a new piece of jewellery? We can remove your stone from its old setting and design something new for you! We think this is a lovely way to honor the past but also a great way to have a new design that is a reflection of you.

Shopping for diamonds on-line hurts small independent business people. Unfortunately today there are a number ways for people to access diamonds that are being sold at wholesale prices on-line. This situation makes it very hard for consumers to understand the true value of a stone and hard to know who to trust when buying one. Ironically, we have had customers ask us to validate their on-line purchases, because they trust our expertise, but they want to pay the lowest possible prices. Our expertise is worth something and therefore it needs to cost something. We believe in the importance of bricks and mortar business and the value they add to a city and culture and life. Please reconsider your on-line diamond purchase and keep it local, keep it real and do the right thing.

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Store Hours
  • Mon-Fri: 10-8
  • Sat: 10-6
  • Sun: 12-5